The Impact of Tourism Destination Social Responsibility on Citizens' Quality of Life; The Study of the Role of Perceived Economic, Cultural and Environmental Effects (Case Study of Citizens of Mashhad)
Subject Areas : تخصصی
Mohammad Naeem Shahla
1
,
omid behboodi
2
,
Seyyed Morteza Ghayour Baghbani
3
1 - Master of Business Administration, Imam Reza International University, Mashhad, Iran
2 - Assistant Professor, Management Department, Toos Institute of Higher Education, Mashhad, Iran
3 - Assistant professor, Faculty of Administrative Sciences, Imamreza International University, Mashhad, Iran
Abstract :
Destination social responsibility (DSR), by creating job opportunities, improving infrastructure, and preserving the environment, contributes to enhancing economic well-being and public health. This approach fosters greater social participation, a sense of belonging, and citizens' satisfaction with their living environment. Furthermore, by strengthening local culture and identity, DSR sustainably improves residents’ quality of life. The aim of this study is to examine the impact of destination social responsibility on citizens' quality of life through the mediating role of perceived economic, cultural, and environmental impacts. The statistical population consists of residents of Mashhad, from which a sample of 384 individuals was selected using convenience sampling based on the recommended sample size for infinite populations. The data collection tool was the standard questionnaire developed by Alavi Al-Sakkaf (2022). To assess validity, content validity confirmed by experts was used, along with construct validity (convergent and discriminant). Reliability was evaluated using Cronbach’s alpha and composite reliability, both exceeding the threshold of 0.70. Data analysis was conducted using structural equation modeling via SmartPLS 3 software. The results showed that destination social responsibility has a significant effect on perceived economic, cultural, and environmental impacts. Moreover, the impact of DSR on citizens' quality of life through these mediating variables was also found to be significant