Representation of moral-spiritual values in the Paytakht series
Subject Areas : اخلاق و تربیت اسلامیMahdieh Heydari 1 , JILA mashhadi 2 , Afsaneh Mozaffari 3
1 -
2 -
3 - Associate Professor, Science and Communication Department, Science and Research Unit, Islamic Azad University, Tehran, Iran
Keywords: moral-spiritual representation, semiotics, capital series, Mazandaran, family.,
Abstract :
The purpose of this research was to represent the representation of moral-spiritual values in the series "Capital" and in selected sequences from this collection. For this purpose, John Fiske's semiotics method was used and based on the unit of analysis, the selected sequences (16 selected sequences) were selected and analyzed purposefully. Lifestyle is the way of life of different classes and social groups of the society, in which the people of the society show their attachment to it by following behavioral patterns, beliefs, norms and social values or by choosing specific cultural and dignified institutions. Lifestyle depends on choice; choice depends on information and information is a product of communication process. The media with its information affects our values, attitudes, desires, choices and behaviors in our lifestyle. Television, with the function of entertainment and fun in most drama series, produces character and behavior in different ages. According to the Islamic lifestyle of us Iranians, the religion of Islam as an ideology provides the most complete lifestyle of humanity and its rules and orders include individual, family and social spheres. Therefore, the production of moral lifestyle in family television series is a basic necessity to institutionalize moral-spiritual values. This article tries to state that television with drama series and spiritual lifestyle derived from religion indirectly, but effectively, can present religious and moral values to the audience with the function of open entertainment and covert education. and fulfill the spiritual needs of contemporary man. The results of the research showed that a set of moral-spiritual implications in this series, such as paying attention to the family, respecting their elders, paying attention to cultural symbols and values such as accent and dialect, clothes, music, etc., were considered. In general, the capital series represents the ideology of a close and morally oriented family and gives a natural character to the constructions of this system, although it is weak on the issue of paying attention to ethnicity, especially in the dialect.