The Impact of Management Commitment in Service Quality on Job Satisfaction of Employees in the Hotel Industry: The case of five-star hotels in Tabriz
Subject Areas :jafar bahari 1 , Sadegh Salehi 2 , Marjan Bazleh 3
1 - University of Science & Culture
2 - دانشکده علوم انسانی و اجتماعی
3 - University of Science & Culture
Keywords: tourism industrymanagement commitment service quality education empowerment reward job satisfaction,
Abstract :
This research aimed to study the impact of management commitment, in service quality, on job satisfaction of employees in the hotel industry in five-star hotels of Eastern Azarbaijan province. The hotels included Pars Elgoli and Shahriar, and the study took place in the summer of 2016. Following simple random sampling, questionnaires were used for data collection. Participants were the employees of the five-star hotels in Tabriz City. This is an applied research; the data collection is descriptive, and it follows surveying. With the help of Structural Equation Modeling, the Smart PLS Software was used to analyze data. The results showed the management commitment, in service quality, including education, empowerment and rewarding, had a positive and significant effect on job satisfaction of employees. The results also showed that the reward had the largest path coefficient and that its impact on job satisfaction was higher than other variables.