Investigating the Relationship Between Social Trust and Online Purchase of Goods and Services
Subject Areas : Development of interactive networks
sayyed atollah sinaee
1
,
mahnaz jalili
2
,
fatemeh saadat mashahadi
3
1 - Associate Professor, Faculty of Social Sciences, Payam Noor University, Tehran, Iran
2 - Assistant Professor, Faculty of Social Sciences, Payam Noor University, Tehran, Iran
3 - Master of Sociology, Payam Noor University, Tehran, Iran
Keywords: Households, Social Trust, Internet Shopping, Services.,
Abstract :
The rapid development of the internet has provided new opportunities like providing essential goods and services in the internet. In this important matter , several factors are involved which one of which is social trust and its dimensions . The purpose of this study was to investigate the relationship between social trust and internet preparation of essential goods and services among Natanz Households . The method of this research in terms of objective is applied and in terms of time is cross - sectional and data collection method is survey. The population of this study is 15 thousand households in Natanz , With a sample size of 400 people with cochran formula that was selected by cluster method and random sampling method . The research tool is a researcher - made questionnaire whose validity was confirmed by the professors of the community and its reliability was confirmed by Cronbach 's alpha 0/76 . Using SPSS software , The following results were obtained : There is a significant relationship between individual and institutional trust by buying online shopping , durable and durable goods and receiving services . According to the meaningful relation between institutional social trust and online shopping , strengthening of trust building processes by institutions is necessary